PST FTN

It is said that imitation in the sincerest form of flattery.  Copies or replicas of popular or special items fall into this category.  For example, many priceless art items such as paintings are replicated to allow ordinary persons to view and appreciate the masters.  Replicated too are signature items such as Louis Vuitton bags. Thus, a bag may look and seem like an LV bag, but it not real.  In this way, people with limited disposable cash are thus able to enjoy the chic and prestige and name of an original LV bags.

Another marketing style would be an alternative form of imitation  is to just copy the styles without claiming the label.  Thus, one offers the same or styles as more popular brands at less cost.  An example would be True Religion jeans.  One other marketing style is to carve out a niche or specialty and from there, build a name.  UGG boots fall into this category and offers potential buyers many options for choosing to buy from there.  Whatever the strategy, buyers are enjoined to read up on the vendors they shortlist and find out about them from whatever way they could.